OEConnection® Wholesale Marketing Services provides comprehensive program implementation tailored to your marketing needs. We understand that experience with technology, marketplace subject matter expertise, and access to internal resources are sometimes limited. To help fill these voids, OEConnection has developed services and programs, staffed by dedicated teams of field and office-based industry experts, to assist you in the following areas:
Market Analysis
Conducts comprehensive market segmentation based on wholesale customer population, market potential and prospect opportunities
"Buy Side" Engagement
Identifies and markets to collision and repair shops that provide an increased opportunity to purchase OE parts from your dealerships
Dynamic Consultation
Consults and trains shops on benefits of OE parts and benefits of dealer programs
Focuses on facilitating incremental OE parts sales versus channel shift
Conversion Support
Conducts root cause analysis of program performance and opportunities in the markets
Develops additional program components and implementation strategy to improve results
Dealer Training
Educates on technology and workflow processes
Provides market engagement and support in program sales and marketing
Offers individual part-level sales consultation
Features buy side education and training
Call Center Service
Executes in-bound/out-bound telemarketing to your customers
Performs database mining
Market Scorecard Reporting
Identifies OEM/dealer program results
Identifies users/non-users of OEConnection products
Each service is available in English and Spanish on a national, regional and market level. For additional information, contact us online.
